MGDA record

Levi's, The Strongest Thread

SURF-CHWCONTEMP2026V1R0078·Poster·2009·United States

Visual record

The visual is viewable at the holding institution. No image is displayed in MGDA for this object in the current release.

View at sourceCooper Hewitt Collection GraphQL API

Alt text: Levi's, The Strongest Thread. Poster, 2009, United States, Stefan Sagmeister; Stefan Sagmeister; Sagmeister Inc. (Firm); Stefan Sagmeister (Art Director); Richard The (Design Team member); Joe Shouldice (Design Team member); Tom Schierlitz Photography (Photographer); Levi Strauss (Client). — from catalogue fields, for readers and machines; not an interpretive caption.

03Catalogue metadata

Designer / studioStefan Sagmeister; Stefan Sagmeister; Sagmeister Inc. (Firm); Stefan Sagmeister (Art Director); Richard The (Design Team member); Joe Shouldice (Design Team member); Tom Schierlitz Photography (Photographer); Levi Strauss (Client)

Date2009

Year2009

PlaceUnited States

Object typePoster

ThemeMidcentury modern graphic communication

MovementNot recorded

05Source · Citation · Provenance

Source

Where this record came from.

Source institution: Cooper Hewitt Collection GraphQL API
Original record: Levi's, The Strongest Thread Open
Access: Captured 2026-07-31 · frozen snapshot at acquisition

Cite this object

A citation for this object record.

Modern Graphic Design Archive. “Levi's, The Strongest Thread”, Stefan Sagmeister; Stefan Sagmeister; Sagmeister Inc. (Firm); Stefan Sagmeister (Art Director); Richard The (Design Team member); Joe Shouldice (Design Team member); Tom Schierlitz Photography (Photographer); Levi Strauss (Client), 2009. United States. Poster. Record SURF-CHWCONTEMP2026V1R0078. https://mgdarchive.com/surfaces/SURF-CHWCONTEMP2026V1R0078

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Provenance

What MGDA did with this record.

Record status: Public record
Release: v49 — current public release (sealed)
Source verification: Verified source
Last verified: 2026, with the v49 freeze

Full technical identity — Source